Our Story
The Defenders Armory story began as most small businesses, a couple of friends, having a dream to start a business that fills a need in the community. That dream started in 2018 in a small, 750 sq.ft. storefront with only $75,000 in inventory and one full time employee. We knew very little about running a retail business. What we did know was how we felt going into a cold, unfriendly gun shop and seeing the same old inventory at unreasonable prices. Probably because we didn’t know that much about running a business, we focused on what we did know, such as treating our customers as family, offering fair prices and stocking the super cool stuff that we never saw in any other local shop. Within the first few months we decided we needed a slogan. We chose, “When Second Place is Not an Option!”